Endorsements:
"Maureen Blandford ’s book has captured a share
of my mind. If you want your customer to pay
attention to your message, this book is a must read,
and a MUST IMPLEMENT!"
Jeffrey Gitomer
author of The Sales Bible &
The Little Red Book of Selling
Gitomer.com
"Maureen Blandford’s book is an eye-opener. Maureen’s insight, experience, and detailed, no nonsense action plans will put your thinking about this subject where it needs to be. I whole-heartedly recommend this book."
Dave Stein
author of How Winners Sell
& CEO
of
The Stein Advantage
"Stop wasting big dollars on branding initiatives. B2B salespeople desperately need quality tools to help them crack into corporate accounts, create demand and win sales. Maureen Blandford knows what it takes to get the maximum impact from your marketing investment."
Jill Konrath
author of Selling to Big Companies
& Chief Sales Officer
SellingtoBigCompanies.com
"I agree with Maureen Blandford that branding is a money pit in many B2B companies. Why? Because marketing creates message mayhem instead of sales collateral that matches how salespeople sell, or how prospects buy. Successful B2B companies win not because they have strong marketing, but because their salespeople clearly communicate business value."
Gerhard Gschwandtner
Founder and Publisher Selling Power
Winner of 3 Gold Awards American
Society of Business Publication Editors
"It makes sense to us. In fact, everything in this book jived with our 25+ years experience in the software business. It's a quick read, with more common sense packed into less than 100 pages than we've seen in a long time."
Gordon Graham
Editor, SoftwareCEO
"Your marketing folks won't want you to have this one, but this little book may save you millions!"
Rick Sidorowicz
Editor of CEO Refresher
"This book is like a cold shower in the morning. It’s a wake up call that not only dispels the fog around brand, but provides a powerful, fact-based approach to what really works in selling to the business customer. Maureen Blandford’s clearly been there and done that do yourself a favor and profit from her experience."
John Whalen
Partner
Sustainable Value Partners, Inc.
“Avoid Mind-Slime and Sale into Prime-Time” with Maureen Blandford’s book ‘Branding Doesn’t Work in B2B,” a marvelously easy to understand real-world look at the complex selling environment in the B2B world. The book cuts the crap, steers you out of the corporate gobbledygook traps and actually lays out a useful step-by-step process to “Avoid Mind-Slime and Sale into Prime-Time.”
Steve Kayser
Director of PR
Cincom Systems, Inc.
Who ya gonna call? Mythbuster Maureen Blanford who shatters the facade that Branding is king in the B2B world. Maureen clearly and consisely instructs us to return the the basics for keeping and attracting business--good products, solid service and oh, by the way, listen to what they tell you. Thanks for this practical helpful book Maureen.
Jay R. McKeever
Director of Worldwide Marketing
Cincom Systems, Inc.
